About

Senior Growth Marketing Manager

Inbound Marketing · Content Strategy · Conversion · Customer Journey

Location Finland (Kuopio) — relocating to Scotland
Open to In-house roles in the UK, hybrid or on-site
Tiia Konttinen
Experience
10+
years in digital marketing
Organic reach
40K+
monthly visitors, zero ad spend
Track record
€1.3M
in digital sales
Lead conversion
46.6%
content to enquiry average

Background

I build marketing that earns attention over time.

I'm a Senior Growth Marketing Manager with 10+ years of experience helping businesses grow by making it easier for the right people to find them, trust them, and choose them.

My work is organic and content-led. I don't rely on paid advertising or high-pressure tactics. Instead I build the kind of marketing that earns attention over time — clear messaging, content that answers real questions, and customer journeys that guide people toward a confident decision without pushing them.

I'm at my best inside an organisation that has real character and a genuine story, but hasn't yet found a consistent way to tell it. I take ownership of the full picture — from how the business is positioned and described, to how visitors find it, what they experience when they arrive, and whether they come back or bring others with them.

Results in numbers

What this looks like in practice.

40,000+
Monthly organic visitors built through content — without a single pound spent on ads
2M+
Lifetime readers across content platforms
35–46%
Email open rates (industry average: ~22%) with click-through rates of 6.8–9.4%
46.6%
Average lead conversion rate from content to enquiry
6.5–8.9%
Sales page and campaign copy conversion rates
20%+
Year-on-year revenue growth for three consecutive years

What I'm looking for

One company. Full ownership. Real impact.

A senior marketing role inside an established organisation — ideally in hospitality, heritage, or tourism — where I can take full ownership of strategy and execution, and where the quality of what's being offered deserves a much wider audience than it currently has.

I'm not looking to freelance or consult in the UK. I want to bring everything I've built over a decade in-house to one organisation — and grow with them.